Myths of Volcanoes Essay - 997 Words

Myths and legends are everywhere. There are legends of people from long ago, myths of ancient Greeks. There are myths and legends of almost everything, including volcanoes. Myths of their creation, of why they erupt. Myths and legends of various gods controlling their own volcanoes. There is a story for almost every volcano. The amount of legends and myths concerning volcanoes is quite extensive, ranging from Hephaestus to Vulcan and everything in between. Its very interesting to know what people thought of volcanoes when the myths were made; myths about volcano are as captivating as other myths. Take Pele, one of the gods associated to volcanoes Ill be talking about, for example. Pele (also called Ka wahine `ai honua, the woman who†¦show more content†¦In the other variation, the expulsion/exile version, Pele is banished by her dad because of her temper. She had fought with her older sister, Na-maka-o-Kahai, and seduced her husband. Speaking of dads and sisters, Pele has m any other siblings, of which two are Ka-phoo-i-kahl-ola (spirit of explosions) and Ke-Ã… -ahi-kama-kaua (spirit of lava fountains). Pele isn’t just in Hawaii. Pele’s tears, hair. and seaweed (Limu o Pele in Hawaiian) are found around volcanoes worldwide. Pele’s hair is made of tiny particles of molten material that have been thrown into the air and spun by the wind forming a shape of a long strand of hair. This forms volcanic glass. Pele’s tears are usually found on an end of a strand of Pele’s hair. Pele’s tears are lava drops that are formed when particles of molten material in the air fuse into volcanic glass. Pele’s seaweed isn’t really seaweed. It’s volcanic glass lava that’s in nearly colorless (or brownish-green) sheets with subsequently shattered flakes that’s been erupted from a volcano and looks like seaweed. In extraterrestrial terms, there is a volcano on Jupiter’s moon Io named Pele. Vu lcan is the roman god of fire (which includes fire from volcanoes). He is known in Etruscan mythology as Sethians. His etymology (origin of name) is debated among many. One common theory is that his name originated from the Latin word fulmen, which means lightning. This makes sense because lightning can cause fire,Show MoreRelatedEssay about Volcanic Eruptions and Global Climate Change1503 Words   |  7 PagesTambora and Krakatoa. Table of Contents Introduction The Effects of Volcanoes on the Earth Systems in General The 18-- Eruption of Tambora and its Effects on the Earth Systems The 1883 Eruption of Krakatoa and its Effects on the Earth Systems Why Some Scientists are Saying that Volcanoes Do Not Have a Great Effect on Global Change Conclusion References Introduction Since the beginning of time, volcanoes have been erupting on Earth. Millions of years ago, they created the continentsRead MoreThe Volcanic Activities On Earth1350 Words   |  6 Pagestime. The volcanoes on earth usually occur when the crust on the surface of the earth is broken into tectonic plates. The tectonic plates usually float on the hotter and the softest layer in its own mantle. This shows that the volcanic activities on earth usually occur where the tectonic plates on earth are either converging or diverging. The erupted volcanoes can be very hazardous in various special ways. They are not only hazardous to the areas which are affected by the volcanoes but also elsewhereRead MoreGreek Mythology: Then and Now Essays1575 Words   |  7 PagesA myth is a collective term denoting a symbolic narrative in religion, as distinguished from symbolic behavior (cult, ritual) and symbolic places or objects (temples, icons). (The New Encyclopedia Britannica. Vol. 24)Mythology is a collection of myths meant to explain the universe. Mythological stories were told in many different cultures and civilizations. The existence of myths is known in every society. Many different myths were conceived to explain occurrences that happened in nature. Read MoreClimate Change is NOT a Problem Essay1439 Words   |  6 Pagesallergenic, than that must be some horrible stuff it’s pumping into the air. While it is true that volcanoes will and have affected climate more than humans ever have, it’s not in the ways we particularly think of. (USGS) While it’s true that the United State Geological survey shows that volcanoes emit some pretty harsh chemicals into the air, it shown that it’s not causing global warming. Volcanoes have a carbon dioxide output of 200 million tons per year, which is childs play in comparison to whatRead MoreVolcanic Tragedy : Victoria Bruce Brought Together Two Accounts Of Volcanic Tragedies1441 Words   |  6 Pagesfran tic calls from Salazar and Gil to alert the Civil Defense that Nevado Del Ruiz had erupted and that the pre-planned evacuations needed to be acted upon. The next section of the book is all about the formation of volcanoes, types of volcanoes, the creation of life in Columbia, urban myths, and an extremely important man named Jesus Emilio Ramirez. One of my favorite parts of this chapter is about the Lake of Gold or Laguna de Guatavita(Bruce, 27). The Laguna de Guatavita was the focus in an inaugurationRead MorePersephone s Myth Is An Outstanding Way Of Explaining This1011 Words   |  5 PagesWouldn’t it be nice to know how, and why the seasons change? What about knowing when is the best time to plant, why can’t seeds grow in the winter months? Persephone’s myth is an outstanding way of explaining this . The Greeks lived because of this myth that they followed. We can’t plant in winter, but we can in the sun time. This is all because of Demeter and the loss of her daughter. Proserpina is the goddess of the spring and Queen of the underworld. Her father Zeus is the king of gods and theRead MoreHawaiian Culture and Music793 Words   |  4 Pagesnature. The Hawaiians had a pantheon of gods, goddesses; each deity being associated with a certain aspect or object of the physical world. Each god or goddess was able to manifest itself in physical objects and natural phenomenon such as storms, volcanoes, and corps. The pantheon of gods included a few major deities, which included: Kane, Ku, Kanaloa, and lono. In Hawaii, olis were often chanted to the gods to honor and praise them. They are often incorporated into worship and are used in combinationRead MoreGreek Mythology : An Oral Tradition1449 Words   |  6 Pageselaborate family tree of gods and goddesses who evolved from a primeval void and descended from Earth, the sky, the sea, and the underworld (History.com). Later Greek writers and artists used and elaborated these sources in their work and comp iled ancient myths and legends for contemporary audiences (History.com). For the Greeks, these ancient gods and goddesses had control over every aspect of their lives. The ancient Greeks believed there were a great number of gods and goddesses. They could be kind orRead MoreThe Environment And Resources Needed1828 Words   |  8 Pageseverything together. Identifying student’s prior learning by opening up the lesson by asking students what, do they know about volcanoes? I will begin to explain to students that a volcano is an opening in the earth’s surface which allows liquid rock ash and gases to escape from inside the earth. I’ll informed students that when these materials come out of a volcanoes, often unexpectedly and of high speed it is called an eruption. I will distribute the volcanic organizer and tell students thatRead MoreGlobal Warming Is Not Occuring1035 Words   |  5 Pagesnetwork prides itself on its accountability and individual freedom not being influenced by state imposed laws and regulations. Articles from both writers propose convincing points and interesting facts, however I think that global warming is indeed a myth and humankind does not have as nearly as an adverse effect on the environment as some may state. Ben Bova wrote an article â€Å"Facts Show Global Warming is Real† for naplenews.com. Bova puts fourth numerous facts that tap into your brain and make you

Vampires Myth And Metaphors Of Enduring Evil, By Bram...

Feminism was a rising social shift in the late nineteenth century. Womens sexuality was seen as impure and insensitive to the society. Because of this, the feminist’s objective was to modify the conviction of the perfect Victorian while being able to express oneself sexually without shame. In other words, many women had sexual desires, but could not express them because of the society’s standard of women. To support this, Lois Drawmer wrote in his article, â€Å"Vampires: Myth and Metaphors of Enduring Evil†, â€Å"development of the womens movement received a backlash in the resurgence of reactionary ideology of â€Å"deviant† female sexuality† (Drawmer 1). Feminism was frowned upon because of the social and sexual standards of the era. Therefore,†¦show more content†¦This is exactly what Stoker did. With this in mind, if vampires are evil and they are highly sexual, that means sexual desires are evil. Count Dracula himself displays such s exual acts as he intakes Mina, â€Å"With his left hand he held both Mrs. Harker hand, keeping them away with her arms at full tension; his right hand gripped her by the back of the neck, forcing her face down to his bosom. Her white nightdress was smeared with blood, and a thin stream trickled down the man’s bare breast.† (Stoker 304). In truth, the violence of him forcing Mina to intake his bloodily fluids into her own, showcases sexual interactions. Even the content of which words Stoker uses for vampires are sexual like the words, â€Å"tension† and â€Å"gripped†. Additionally, not only is Dracula sexual but, the three women vampires are increasingly sexual because they are women which is to provide a stronger point. Stoker describes the female vampires as, â€Å"deliberate voluptuousness which was both thrilling and repulsive, and she arched her neck she actually licked her lips like an animal, till I could see in the moonlight the moisture shining on the scarlet lips† (40). The word usage of, â€Å"voluptuousness†, â€Å"thrilling†, and â€Å"repulsive† are sexual words that adds to a typical scene to suppress the sexual interactions that the novel portrays. Stoker adds these words to dramatically express the sexual desire yet toShow MoreRelatedVictorian Women And Feminism In Bram Stokers Dracula1979 Words   |  8 Pagesthe late Victorian society wrote their speculation about womens newfound sexual desires without directly expressing the acts. The emerging feminist views in the Victorian society, infuses the way Bram Stoker metaphorically personifies his perfect Victorian woman character Lucy Westenra, into a vampire in the gothic horror novel, Dracula, that showcases the social shift in female sexuality. The perfect Victorian women were pure, sensitive and a noble wife of a man. Many are to disclose that Lucy

Colossians Essay - 1083 Words

The Colossians Essay By: Kenneth Bernard Ridgell Instructor: Dr. Matthew Clifton Essay on Colossians Topic Heresy Date: November 7, 2011 Ridgell 2 The city of Colosse was located in the province of Phrygia; before the Christian era the city of Colosse was a principle city the Lycus Valley. Being part of a major trade route in Asia Minor from Ephesus to Miletus, the city was known for its production of textiles, especially in its purple wool. Larger cities such as Laodicea and Hierapolis, made it a well-populated and high business area in the Lycus Valley. With great changes in the road system Laodicea became a more important trade city than Colosse. Once a great city by AD 61 Colosse suffered a great deal, an earthquake shook†¦show more content†¦He is also the Redeemer (1: 14), the one who contains all the treasures of wisdom and knowledge Colossians 2: 3. The purpose in writing Colossians was to express Paul’s personal interest in the Colossians to warn them against reverting to their old pagan vices, and to counteract both the theological heresy and its practice within the church at Colosse. We live in a world where religious confusion is ramped, just as it was in the days of the apostle Paul we are confronted with false teaching without and within the church and as the early church rejected all forms of syncretism because they were convinced that Jesus alone was God and the only way of salvation, this truth was firmly stressed. Thus, as with the early church, so the church must not tolerate the syncretism of our day. We can tolerate genuine pluralism, the idea that the religions of the world can peacefully co-exist, but not syncretism, the idea that the beliefs of various religions can be combined. Our society wants a tolerance that accepts all beliefs. Tolerance can be defined in two ways, legal tolerance is the right for e veryone to believe in whatever faith (or none at all) he wishes. This is important in our society, and we as Christians should maintain our conviction that no one should ever be coerced into believing as we do. Another legal way of tolerance is social tolerance, a commitment toShow MoreRelatedThe Book of Colossians Essay example862 Words   |  4 Pages The book of Colossians is a letter to the church of Colossae, encouraging them to continue their walk in the faith, of which Paul has ascribed to, and resist the philosophy and empty deceit of human tradition. This passage specifically, Colossians 1:15-23, is meant to establish the supremacy Christ and the sufficiency of his sacrifice on the cross. From this passage, a rather simple truth is found: do not attempt to add on to what is already complete and sufficient. Christ came to this earthRead MoreColossians 2 Persuasive Essay1297 Words   |  6 Pageshumility, gentleness and patience.   Bear with each other and forgive one another if any of you has a grievance against someone. Forgive as the Lord forgave you.   And over all these virtues put on love, which binds them all together in perfect unity. Colossians 3:12-14 New International Version (NIV) Everyone Deserves to be Happy: Upholding all constitutional values for all American citizens despite Religious persecutions â€Å"Excuse me, this is a Christian business, and some customers have been complainingRead MoreEssay about Exegetical Analysis of Colossians897 Words   |  4 Pages Scripture Paragraph Text: Colossians 1:24 – 2:5 Book Purpose: Paul’s purpose in writing this book is to teach against the false teaching’s being taught there. The main theme of the book is that Jesus Christ is God and the only true way to heaven. Subject of Paragraph: Sacrificial Service for Christ Scriptural Context: nbsp;nbsp;nbsp;nbsp;nbsp;Immediate: The Passage before this one deals with the Supremacy of Christ. It tells that Christ is God and how he reconciled us to him. The passageRead More The Colossian Heresy Essay example2864 Words   |  12 Pagesproblem was. There are as many possibilities as there are scholars who have written on the subject. For the time being, some of the more likely views will be briefly examined. The heresy nbsp;nbsp;nbsp;nbsp;nbsp;Often referred to as the â€Å"Colossian Heresy†, many debated as to who might be the ones responsible for the false teachings and wrong influences that Paul was so concerned about. Arnold writes that though Paul had probably not visited the church in Colossae before he wrote, he believedRead MoreThe Geography of Colossae in the Times of Paul Essay example1397 Words   |  6 PagesIntroduction This essay will basically look at the geography of Colossae in the times of Paul, study on the word which is â€Å"handwriting† (Colossians 4:12) found in Pauls’ epistle and to apply the hermeneutics to the interpretation of the text. Geography of Colossae Colossae is also one of the church in Asia Minor which Paul did not visit or been there but he wrote epistle to the church. Colossae is about 100 miles east of Ephesus. It lay on the south bank of the Lycus River which is a tributaryRead MoreBiblical Worldview Essay913 Words   |  4 Pagesus. We are created in the image of God but we are still human and that means we will fail God, no matter how much we try not to. I should have a heart like God and show my students patience even when they disobey the rules I have set for them. Colossians 1:11 says â€Å"God will strengthen you with his own great power so that you will not give up when troubles come, but you will be patient.† This verse helps remind me to not give up. For example, if I am teaching addition to my students and I haveRead MoreTeaching Biblical Based Values And Helping Students Develop Their Characters As Christian Young Men And Women980 Words   |  4 Pagesneed to recognize that they must be honest in the information they share when writing research reports or essay. They must also be fair in presenting information useful for persuasive and analytical essays. One of the greatest ways teachers emphasize integrity in English is in lessons regarding plagiarism. Plagiarism is the absence of integrity. The easy access of thousands of papers and essays, coupled with the ease of the copy and paste functions of word processing programs makes integrity in EnglishRead MoreReligion1641 Words   |  7 Pagesportrayed as being above and beyond his creation â€Å" For by Him all things were created, both in the heavens and on earth, visible and invisible, whether thrones or dominions or rulers or authorities--all things have been created through Him and for Him (Colossians 1:16). God’s transcendence separates him from his creation in the sense of separating himself from the sin that is present in the world, portraying God as being both perfect morally and above human morally. This i s seen in the scriptures in psalmsRead MoreThe Spiritual Discipline Of Practicing The Presence851 Words   |  4 PagesPracticing the presence is ‘to develop a continual openness and awareness of Christ’s presence living in oneself’. It involves turning your mind to a Christward direction, constantly being thankful and doing everything for God. This reflective essay will cover numerous aspects of the spiritual discipline of practicing the presence, including my original understanding, a significant Christian historical figure, and denomination comparison. Furthermore, different personal experiences of practisingRead MoreReflection On Learning Objectives930 Words   |  4 PagesThis essay will reflect on the assessment of the learning objectives agreed with two supervisor/s. The nature and objectives of the placement involved learning various techniques for film-making and creative problem-solving in a Christian environment. My assessment from said supervisor s was very positive with few critiques. The overall experience was astounding, yet at times perplexing. Being away from home was a new and surreal experience yet it met my expectations. My personal goal was to put my

Financial Performance and Comparative Analysis in UK Retail Industry

Question: Describe about the Financial Performance and Comparative Analysis in UK Retail Industry. Answer: Introduction Background The future growth of a company depends on its financial performance. In order to identify the level of sustainability of an industry, it is important to analyze its financial performance over last few years (Lepperet al. 2016). This particular study will focus mainly on the retail industry in the United Kingdom (UK) and for better understanding; the case study of Marks and Spencer will be used. In this section, the study will outline the aim, objectives, questions and significance of the study. Project research problem The major problem area with which the research will deal is the high level of competition that the retail companies in UK are facing in current scenario. This is a big problem because due to the high competition, the companies are facing difficulties in improving their financial performances. Focus for the study Purpose of the study The objectives of this study will be as follows: To identify and analyze the last ten years financial performance trend of UK retail industry To analyze the financial performance trend of Marks and Spencer To identify the level of competency of Marks and Spencer in UK retail industry To recommend some useful strategy for future financial benefits of UK retail industry Research questions The questions of this research project will be as follows: What is the performance standard of the UK retail industry in the last five years? What is the financial position of Marks and Spencer in the UK retail industry? How financially competitive Marks and Spencer at current market situation? How can the UK retail industry and specially Marks and Spencer improve its/their financial performance in the coming financial years? Significance of the study This study will solely concentrate on the financial performance of UK retail industry. Therefore, with the help of this particular study, it will be possible to identify the future growth prosperity of the industry. At the same time, the special focus on Marks and Spencer will help to identify and analyze the performance level of the company, which ultimately help to identify the areas, where the company is lacking behind. On the other side, the recommended strategies of the study will be helpful for future growth of Marks and Spencer as well as the overall retail industry in UK. Research structure The structure that the study will follow is shown in Figure 1. Figure 1 Structure of the study Literature review Current financial state of UK retail industry According to Michie(2015), the current financial state or position of the UK retail industry is stable. There are many large multinational organizations operating business in the retail industry in the UK. For example, Tesco (i.e. headquarters in the United States, US), Sainsburys (i.e. the UK) and Asda Stores Limited (i.e. in the UK), which earn profits from this industry. However, if the financial performance of this particular industry is evaluated at this current situation, then it can be identified that total sales value of the overall industry in 2015 was 339 billion which has enhanced by 4.1% till September 2016 (Ons.gov.uk 2016). In the last year, the total contribution of UK retail industry in annual GDP of the country was 5% and the annual growth rate of the industry was 10% (Retaileconomics.co.uk 2016). At the same time, the cost of the industry has also increased in the last year (2015). The percentage of increased cost of the industry was 2.9% (Ons.gov.uk 2016).Pederzoli and Kuppelwieser(2015) mentioned that the cost of the industry has increased due to the increased percentage of spending of the industry in online selling. As per the last years data, the online spending of the industry has grown by 22% in 2015 (Retaileconomics.co.uk 2016). Therefore, as per the overall results, it can be said that currently the retail industry in UK has the capacity to improve its performance standard; however, the industry needs to control its cost level. Financial ratios theory Financial ratios are the most vital parts that indicate the financial performance of a company. The theories of financial ratios have provided different formulas. Every company requires identifying the financial ratios, based on the data and information available in the financial statements of the company. The financial ratios of any company can be calculated as per some financial concepts and based on that, the financial ratios can be divided in different segments like, profitability ratio, liquidity ratio, gearing ratio, financial stability ratio and many others. Under each of this category, there are different ratios. For example, under the profitability ratio, there are gross profit ratio, net profit ratio and operating profit ratio. Each of the ratios needs to be calculated based on particular formula. For example, the gross profit ratio can be calculated based on the following formula: Therefore, it can be said that there are no theory of ratio but there are several formula to calculate the financial ratios. Financial statement analysis for Marks and Spencer Table 1 Financial performance ratios for Marks and Spencer (2006-2015) Financial ratios of Marks and Spencer 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 Operating profit ratio 9.56308 10.907 13.4261 9.60815 8.934 8.59214 7.51437 7.53979 6.73637 6.80121 Net profit ratio 6.70839 7.68389 9.09998 5.59252 5.48413 6.1456 4.92838 4.56776 4.908 4.67153 Current ratio 0.56624 0.52696 0.59415 0.60245 0.80413 0.74279 0.72808 0.56646 0.58251 0.68905 Quick ratio 0.38066 0.26777 0.34833 0.37011 0.47977 0.43273 0.38805 0.22365 0.22262 0.31123 Inventory turnover ratio 0.048 0.04847 0.05419 0.05915 0.0643 0.07036 0.06864 0.07652 0.08201 0.07737 Debt to equity ratio 0.94193 1.05048 1.32877 1.93012 1.04213 0.71864 0.70106 0.91618 0.79503 0.68366 Source: Corporate.marksandspencer.com. (2016) Table 1, shows the financial ratios of Marks and Spencer from 2006 to 2015. The above ratios are indicating that in these ten years, the profitability of the company has declined. Moreover, the profitability ratios of the company have not reached to the industry standard. In case of operating ratio, the industry standard for the quick ratio is 25% and for net profit ratio is 20%. The profitability ratios below these percentages can be considered as bad. This indicates that the financial performance of the company became weak in these past ten years. However, the liquidity position of the company was more or less same in the last 10 years, still it cannot be said that the liquidity positions of the company in last 10 years were not up to the standard. As per the industry standard, the industry standard is 2:1 and for quick ratio, it is 1:1. If the ratios are below these standards, then it can be said that the liquidity of the company is at questionable situation. At the same time, the inventory turnover ratio of the company in last ten years is indicating that the inventory holding cost of the company was not so high in these ten years. As per the industry standard, the inventory turnover ratio of the company must be in between 1.40 to 1.82, which has not been achieved by this company. On the other side, the debt to equity ratios of the company is indicating that during 2007 to 2010, the company increased the debt capital in its total capital structure. Therefore, from the above ratios, it can be said that investing in Marks and Spencer will not be so profitable because the profitability and liquidity position of the company were not so high in last ten years. Relationship between financial performance and business growth Growth is one of the key mottos of a business or industry.Lewricket al.(2015) stated that the growth of an industry can be better understood by its financial performance. The growth in the financial performance of any industry indicates that the performance of the companies under the industry is improving. However, on the contrary, Moattiet al. (2015) stated that there are many companies in different industries, which misstate their financial performance in their financial statements. Therefore, in that case the financial performance of the companies discloses high level of performance but the actual growth of the business becomes low. Hancerliogullari, Sen and Agca(2016) commented that if the financial statements of the companies show fake results, then the growth percentage of the companies will also be fake. Moreover, in maximum time, it has identified that if the financial performance of a company is positive, the company also has positive growth rate and vice-versa (ChoudhryJayasekera 2015). However, exceptions are there if the financial performance of the company is negative in the last few years and improvement percentage is low because in order to get positive growth rate, the company needs to recover the loss (KajaloLindblom 2015). Research methodology Types of investigation The success of a research work depends on the right selection of the type of investigation for the study. The type of investigation of a research includes the philosophy, design and approach of the research (Katz 2015). This particular research will follow the positivism philosophy because this research philosophy will help to conduct the research on logical ground. At the same time, the positivism philosophy is based on the scientific methods. On the other side, the study will follow the deductive research approach because this particular research approach will take less time to complete the study. Apart from that, the deductive research approach can quickly explain the results in a proper way. Moreover, this particular approach is very easy to understand (MackeyGass 2015). Apart from the philosophy and approach, the research will also follow the descriptive research design. Descriptive research design will help to analyze the research data on the basis of the existing literature an d at the same time, this research design is very simple and time-saving. Data collection method For a particular research work, there are mainly two types of data available and these are primary data and secondary data. Primary data is the new data, which cannot be identified in any journal, article, book or websites (McCuskerGunaydin 2015). This data needs to be collected through survey, interview, observations and focus group activities. On the other side, the secondary data is the existing data that can be found out easily in any journal, book, article and websites. Collecting the secondary data is easier and less costly (McNabb 2015). In case of this particular study, only the secondary data will be used. The secondary data for this particular study will be collected from the official websites of the company that is Marks and Spencer. At the same time, in order to collect the data related to the retail industry in UK, different government approved websites will be used. The data will be collected from the official website and government approved websites to maintain the authentication of the collected data. The study will only use the secondary data because the data related to the financial performance of Marks and Spencer and the other retail organizations in UK is only available in the financial statements of the companies or in the other secondary sources. Apart from that, the collection of secondary data is easy and less time consuming. Data analysis techniques The results of the research can be identified after analyzing the data. The research data can be analyzed with the help of two different techniques quantitative data analysis technique and qualitative data analysis technique. Quantitative technique of data analysis is a mathematical way to analyze the research data (MackeyGass 2015). With the help of this particular technique the research data can be analyzed very easily. On the other side, the qualitative technique of data analysis is a way to analyze the research data in detail (Katz 2015). However, this study will use both of the data analysis techniques for the better analysis of the research data. Ethical considerations It is possible that different ethical issues may take place at the time of conducting a research work and so in order to avoid the ethical issues, it is important to take proper steps before starting the research (Mackey and Gass 2015). During this study, special care will be taken to avoid the ethical issues. Before starting up the research, permission will be taken from the appropriate authority. At the same time, reliability and validity of the research data will also be maintained while collecting and analyzing the research data. Project schedule Table 2 shows the expected project milestones and due dates. Table 2 shows the expected project milestones and due dates. Project milestones Due dates Project proposal accepted Literature search Data collection Draft project write-up Draft project submission Draft project feedback Draft project corrections Final project submission References Choudhry, T Jayasekera, R 2015,Level of efficiency in the UK equity market: empirical study of the effects of the global financial crisis,Review of Quantitative Finance and Accounting,vol. 44, no. 2, pp.213-242. Corporate.marksandspencer.com 2016,Home. [online] Available at: https://corporate.marksandspencer.com/ [Accessed 7 Dec. 2016]. Hancerliogullari, G, Sen, A Agca, E 2016,Demand uncertainty and inventory turnover performance: an empirical analysis of the US retail industry,International Journal of Physical Distribution Logistics Management,vol. 46, no. 6/7, pp.87-91. Kajalo, SLindblom, A 2015,Market orientation, entrepreneurial orientation and business performance among small retailers,International Journal of Retail Distribution Management,vol. 43, no. 7, pp.580-596. Katz, J., 2015,A theory of qualitative methodology: the social system of analytic fieldwork,Mthod (e) s: African Review of Social Sciences Methodology, vol.1 no. 1-2, pp.131-146. Lepper, J, Shabani, M, Toporowski, J Tyson, J 2016,Monetary adjustment and inflation of financial claims in the UK after 1980, Financialisation and the Financial and Economic Crises: Country Studies, p.68-71. Lewrick, M, Williams, R, Maktoba, O, Tjandra, N Lee, ZC 2015,Radical and incremental innovation effectiveness in relation to market orientation in the retail industry: triggers, drivers, and supporters, Successful Technological Integration for Competitve Advantage in Retail Settings, IGI Global, pp.239-268. Mackey, A. and Gass, SM 2015,Second language research: Methodology and design. Routledge. McCusker, K. and Gunaydin, S., 2015. Research using qualitative, quantitative or mixed methods and choice based on the research.Perfusion,30(7), pp.537-542. McNabb, D.E., 2015.Research methods for political science: Quantitative and qualitative methods. Routledge. Michie, J 2015. Financial architecture and industrial policy: alternative ownership structures and the role of mutuals. Moatti, V, Ren, CR, Anand, J Dussauge, P 2015,Disentangling the performance effects of efficiency and bargaining power in horizontal growth strategies: an empirical investigation in the global retail industry,Strategic Management Journal,vol. 36, no. 5, pp.745-757. Ons.gov.uk 2016. Home- Office for National Statistics. [online] Available at: https://www.ons.gov.uk/ [Accessed 17 Oct. 2016]. Pederzoli, D Kuppelwieser, VG 2015, Retail companies internationalization behavior and the 2008 crisis,International Journal of Retail Distribution Management,vol. 43, no. 9, pp.870-894. Retaileconomics.co.uk 2016. The market leader of UK retail economic analysis | Retail Economics. [online] Available at: https://www.retaileconomics.co.uk/ [Accessed 17 Oct. 2016].

Impact of Digital Disruption in Amazon.com †MyAssignmenthelp.com

Question: Discuss about the Impact of Digital Disruption in Amazon.com. Answer: Introduction Digital disruption is a new trend in the businesses caused by new and innovative technologies. These new technologies are impacting the business models and the values of the existing goods and services in an outstanding way (Gilbert 2015). Since, these technologies are disrupting the normal way of market and businesses and make them rethink about the way of businesses and reevaluate the goods and services; these are called disruptive technologies (McQuivey 2013). In almost every industry, the digital rivals are taking the advantage of the new platform, tools and equipment and relationships for disrupting the existing market, undercutting the competitors, get closer to customers, and wrecking havoc with the general way of doing the business. According to experts, adopting their method off business is the only way of sustaining in the market for the other businesses. This report will address the impact of digital disruption introduced by Amazon on the company itself and its Work Center ed Analysis (WCA) prior and post to the implementation of the digital disruption event. Amazon is the biggest e-commerce company, holding the third position among the most valuable companies in the world, surpassing Microsoft (Carr 2018). Only Apple and Alphabet stand ahead on Amazon in the list published by Fortune. The company is the largest online retailer in terms of market capitalization and revenue. The company started as an online bookstore and later diversified into almost every category of products that can be sold online. Currently, the company operates in 15 countries across different continents and has different websites for each country. Amazon started their business with a disruptive technology back in 1994 by introducing the concept of online shopping (Amazon.com 2018). Once again the company has introduced another huge level of digital disruption in the name of Amazon Go. Amazon sells groceries too online along with other products. In 2017, it acquired Whole Foods Market, which is an American grocery supermarket chain. Jeff Bezos, CEO of Amazon, had introduced a revolutionary concept of grocery shopping, launched under the name of Amazon Go. This is a digital disruption event in the grocery supermarket industry. In the Amazon Go store, people are able to shop the groceries without having to checkout through a cashier or a self-checkout station. This is a huge technological revolution, which includes computer vision, sensor fusion and deep learning algorithms for automating the purchase checkout and payment process of the retail transactions. This store concept takes the advantage of the smartphones and geofencing technology as a fundamental basic for managing the auto-purchases by the customers along with managing the inventory and supply chain management (Wingfield 2018). It requires the linking of the Amazon Go app with the Amazon.com account of the users before they start purchasing from the store. They can also add others in the family in their account so that their purchases are also linked with the main account. The only store of Amazon Go was launched in Seattle, on January 22, 2018 (Day and Morley 2018). This report aims to analyze the impact of this new revolutionary technology on the company by comparing the work centered analyses of Amazon before and after the implementation of the event, followed by the challenges faced and recommendations to overcome those. Work Centered Analysis (WCA) prior to the disruption event Work Centered Analysis (WCA) refers to the system of work involving 6 major elements, namely, customers, products, business process, participants, information and technology (Naikar 2016). Customers are the internal and external purchasers of the business process. Products refer to the goods and services produced by the business. The business process refers to the steps in the business. Participants are those who get involved in the business to make it happen. Information refers to the knowledge that the business uses or creates for the customers and technology is used by the business to conduct the required activities. The WCA framework and the elements are shown below. From the WCA of Amazon.com, working as a basic e-commerce website, it can be inferred that there are some issues with it to work as a grocery seller also. People would always want to buy the groceries, fresh fruits and vegetables, raw meat and fish, bakery items and dairy products by seeing the condition personally and checking the manufacturing and expiry date, unlike for shopping the consumer goods. This feature is not possible for e-commerce purchasing. Knowing this, Amazon.com never provided these items through the online shopping. At the same time, the e-commerce website does not have the option of credit during the check out process. The customers have to pay through one of the many payment options available while placing the order. It may so happen that the customers do not have the enough money at the particular time of purchasing or the card processing might be having any server problem and thereby payment gets delayed or cancelled. It is assumed that this can create several problems, such as, expiry of any special offer, goods going out of stock, end of sale. Had there been any option for buying now and paying later, the customers would not have faced these issues. The introduction of Amazon Go aims to offer more convenience during the grocery shopping. Work Centered Analysis (WCA) post implementation of the disruption event With the launch of Amazon Go, the company made entry into the supermarket grocery business with a twist of purchasing without having a checkout process. This is a revolutionary step in the business process of Amazon. Eliminating the traditional checkout process of a purchase is the first and one of the most innovative technological inventions in the modern world. When people prefer the convenience of shopping from home for almost all types of goods, Amazon found the opportunity of expanding its business into the grocery department through a twist, which makes grocery shopping all the more convenient to people. Not having to stand in the queue for billing saves a lot of time for the people (Wong 2018). Amazon had already given tough competition to the brick and mortar stores for various types of goods with its e-commerce business, which was a digital disruption itself (Evans 2017). With the launch of Amazon Go, it again introduced a new digital disruption to the supermarket grocery ri vals. The WCA after the implementation of the new technology has been illustrated in Appendix B. However, the company has opened only one store in Seattle and has plans for opening more stores across the world. Recommendations Since the entire system of this digital disruption event is based on higher level of technology, it is possible that the store faces some issues. To handle those issues, the company can follow some of the following recommendations. The employees working at the back of the store should be vigilant enough to help the customers with their shopping. Since, there will be no cashier; the customers would not be able to ask any one if they face difficulties while searching for a particular product. Hence, there should be adequate store assistants to guide the customers through the store and purchasing process. The older generation has the chance of facing much problem with the new system and hence, would require more help from the assistants. Some people might want to take the advantage of the absence of the checkout system and would want to shoplift. Although, there are hundreds of cameras in the store, the employees must keep a sharp eye on the CCTV monitor. The technology team should be up-to-date with the changes happening on the system. Since, the system is entirely new, the company must ensure that it works smoothly and does not crash. Amazon Go does not accept any type of food stamps or meal voucher. In the app, it should create an option for accepting the food stamps or coupons for payment. There can be privacy concerns as there are hundreds of cameras everywhere in the store capturing numerous photos of the customers. The company must ensure that it is not using those photos for any other purpose. Implementation plan for the recommendation Amazon should employ more efficient employees and train them about how to assist the customers with the new system. It should ensure the accuracy of the technology so that not shoplifting, even if accidental, can happen. Option of accepting the food stamps for the grocery purchase should be incorporated as a payment method. Amazon should declare that they are not using any customer image for any other purposes. Conclusions Amazon has been a pioneer in the field of technology. It transformed the world of shopping with launching the concept of online shopping. Apart from online shopping, Amazon has entered into manufacturing and selling of its own branded products, prime membership and its advantages, video streaming and all at a very low cost. The recent digital disruption introduced by the company is in the market of supermarket grocery business. The concept of grocery shopping without enduring queue and process of checkout is entirely new and has been revolutionizing the grocery shopping. This concept has disrupted the usual business process of the supermarket grocery stores, where people have to stand in long queues for check out. The stores also have to employ many cashiers and user operated systems. However, the elimination of checkout system is very new and can face many challenges in future, but it is definitely a digital disruption that has the potential to change the way of traditional grocery selling business. References Amazon.com, 2018.Amazon.com: Online Shopping for Electronics, Apparel, Computers, Books, DVDs more. 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